Confident business people lined up getting ready for raceYou see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there’s time and budget restraints. Why can’t you just get a quick checklist to follow and be on your way?

Unfortunately, there is a learning curve when it comes to utilizing online marketing tools. There’s also a lot of work that needs to be done before you start posting content on your social media pages. You have to know your audience, you have to be watching the trends, and you have to be able to problem solve. And that’s just scratching the surface. One simple thing you can do, however, is look to see what your competitors are doing.

Looking at your competitor’s social media, email marketing, websites, and other online marketing tools can give you an idea of what you are doing well and what you can do better. Take each one of your competitors and run a SWOT analysis on all of their sites and efforts.

Compare your analysis to the competitors. What are you doing better than them? In what areas can you improve? Evaluate yourself and make sure you are being honest about where you are and where you need to improve.

This analysis and these questions are topics to explore at least twice a year, and the start of the new year is a fantastic time to get started. Keep an eye on your competition’s online marketing and if they change something, do the analysis again! You never know what you’ll discover by running a simple analysis.