Four strategies for writing better calls-to-action

Four strategies for writing better calls-to-action

Whether you’re trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign’s chances of success. Here are four of the best strategies for writing awesome...
3 tips for building your business with LinkedIn

3 tips for building your business with LinkedIn

LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It’s time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect with potential leads...
Three creative ways to produce content that’s shareable

Three creative ways to produce content that’s shareable

Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients. Since it is such a valuable commodity, content that...
Four marketing mistakes you might be making on Yelp

Four marketing mistakes you might be making on Yelp

Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses listed on the site have actually claimed their business’ page on the social review platform. While you may have a...
Three ways to keep social media civil

Three ways to keep social media civil

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation poorly, and it could cost...
Use social media to pack your next event

Use social media to pack your next event

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how. Have a unique, event-specific hashtag. The key here is to research it first. You need to make sure it hasn’t been used...